The professional competence and creativity of the leader are crucial for success. Developing strategic thinking, communication skills, and decision-making abilities are essential for effective leadership. Leaders must inspire their team and build trustful relationships. Problem-solving skills and adaptability in management are necessary. Research shows that 70% of leaders consider innovative thinking important, while 65% see effective time management as a key to success. The advancement of information technologies also enhances digital literacy. This enables leaders to manage their organizations more efficiently